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2017 Digital Marketing Tricks For Small Businesses and Startups

Surviving as a startup or a small entrepreneur can be challenging especially now that you could actually be dealing with well-established companies that have a large marketing budget. On most parts, it is imperative that you rely on digital marketing strategies that work.

Content marketing

Content is an important strategy when it comes to digital marketing. There are some simple tweaks in your content marketing that can help increase the results that you are looking for.

Email marketing

A lot of small businesses and startups forget about the reality that people still check their email. In fact, according to a study in 2015, 91% of US adults like to receive promotional emails.

Social media

If you are planning to make use of the World Wide Web in order to promote your brand, product, or service, it is imperative that you know how to use social media.

Simple and Effective Marketing Tips For Restaurants

If you’re opening a restaurant in the next few weeks, you’ll need to start taking care of marketing efforts. When you’re not marketing for the restaurant, you’re not going to get as many people lining up for the grand opening because they won’t know much about it and the types of meals you’re going to serve. You should put forth a lot of effort to hype things up and get people excited for the opening of a restaurant you’ve worked so hard to start.

Paper Advertisements

Some people think paper advertisements are the old and outdated approach to marketing but advertising your new restaurant in a local paper makes a lot of sense. The locals may read this paper regularly, so they’d see the advertisement and then decide if they’d like to check the new restaurant out to see what you’re offering. The advertisement could provide some details on the cuisine you’re serving. You may even want to offer a promotional discount for the first few days to get people to come through those doors and try the food you’re preparing.

Social Media Marketing

Create a business page on Facebook for your restaurant. You can use this page to post images of some of the different meals you’re planning to serve at the restaurant, giving consumers something to look forward to trying when the doors finally open. In addition to posting photos of the food you’ll serve, you may use Facebook to respond to questions and provide important details about the hour of operation, including when the restaurant opens for the day and when it closes.

It’s a good idea to join some of the local Facebook groups. If they don’t want business owners to advertise in the groups, you should avoid advertising, but you can still comment on different posts and get more involved with the community. If you’re doing things like that each day, more people will get to know you and learn about your restaurant.

Outdoor Chalkboard Sign

Once your restaurant opens to the public, consider using an outdoor chalkboard sign to entice people to come in and try something special, whether it’s the soup of the day, a special enter, or even some sort of dessert you’re preparing. These signs are often bright, big, and bold enough to get people to look at them and read what is on them, which may motivate them to come inside and see what your restaurant is offering.

While there are plenty of ways to market your restaurant, these are some helpful suggestion to consider. If the restaurant is going to open in the next few weeks, you want to be prepared by advertising in a few different ways to expand your reach and let people know a bit more about the business. You should consider renting out advertisement space in the local paper, using social media to start connecting with consumers, and even investing in a large outdoor chalkboard sign to use in front of your establishment when it’s open for business. Visit Seo professionals know more about marketing your business.

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