Surviving as a startup or a small entrepreneur can be challenging especially now that you could actually be dealing with well-established companies that have a large marketing budget. On most parts, it is imperative that you rely on digital marketing strategies that work.
Just how crucial is digital marketing? In 2015, the US spent as much as $59.82 billion on digital advertising and is expected to reach $113.18 billion by 2020. This only shows how businesses prioritize digital marketing campaigns when it comes to reaching their clients. So what are strategies that you can include?
Content is an important strategy when it comes to digital marketing. There are some simple tweaks in your content marketing that can help increase the results that you are looking for. For instance, if you are planning to persuade your visitors to convert, it is crucial that you include a first person call-to-action which is a proven strategy to increase Click-Through-Rates by as much as 90%.
In addition to this, you can also start improving your content strategy by investing on original and in-depth entries. Just how exactly should your content be? As rule of thumb, make sure that your content has value to your readers. Not only does it do good for your Tampa Seo company, it can also help encourage readers to stay on your website and even share some content that you published.
In addition to this, it is also important that you keep the content coming. Make sure that you are following a calendar when it comes to publishing content. Also, aside from the regular influx of high-quality work, you should also be aware of timely topics that are searched by your audience.
Who exactly should be writing for your site? It is possible that you hire a copywriter to get the job done. On the other hand, if you opt to do things on your own, just be sure that you also edit your work. You can use tools such as Grammarly to help you correct your grammar even without an editor.
If you are planning to make use of the World Wide Web in order to promote your brand, product, or service, it is imperative that you know how to use social media. First, what social media platforms should you be using? Not all social media platforms match your needs. If you are dealing with other businesses, for instance, it might be a good idea that you have a LinkedIn account. On the other hand, if you are looking to be more casual with your market, then Facebook, Twitter, and an Instagram account might do just fine.
Next, it is also important that you have the right voice when it comes to talking to your social media followers. Does your voice have to be a bit more casual or should it be a bit more professional? It all depends on what you want for your branding.
Social media should also be a means to connect with your audience. This means that you shouldn’t just be making posts about something that you are selling. Instead, you should also focus on sharing things that are interesting to your niche.
If done correctly, your social media campaign can help improve your company’s reputation and could even increase the number of customers.
And why shouldn’t you take your social media campaign seriously? For instance, there are billions of social media accounts across different platforms. In addition to this, you can target exactly who you want for a small amount of money. It is also possible to maximize the use of viral marketing. This can give your company the exposure that you need to the right audience.
A lot of small businesses and startups forget about the reality that people still check their email. In fact, according to a study in 2015, 91% of US adults like to receive promotional emails. And if you think that email marketing has been replaced by social media, email has been found out to be 40 times more effective than Facebook and Twitter when it comes to acquiring new customers for your business.
What exactly can you get from having email marketing? First, you build credibility. Answering to emails promptly is a way of engaging in email marketing. It helps build trust between the customer and the company. Secondly, you can possibly generate traffic on your website. How exactly does it work? Email marketing can make people become interested in checking the things that you offer. And on some occasions, this can even lead to higher conversion especially when combined with special discounts.