If you are just like most small business owners, you already understand the importance of having a website and making it rank in the search engines. Simply put, people are still relying on Google to help them find things online. Although doing search engine optimization is hard, we are lucky that there are freelancers and businesses out there that specialize in SEO
Search Online for SEO Experts in Ohio
If you live in Ohio, you can easily find them by doing a search on Google for “SEO Ohio”. If you did just that, you will see that there are many agencies and freelancers out there that you can choose from to Get organic leads towards your business. The only question is, who do you choose to make your website rank. For us, you should only hire if someone has this: PROVEN EXPERTISE.
We really don’t need to tell you, but as far as SEO goes, it’s got to be one of the most unpredictable processes on Earth. What we mean is that what works today may not work tomorrow, despite the fact that the ranking algorithm has always been about presenting searchers with the most relevant websites that are considered an authority on the subject. In other words, no matter how much the ranking algorithm changes, it will always be about RELEVANCE and AUTHORITY.
Things You Should Consider When Hire SEO Expert
As you go about finding an SEO expert to do the work for you, make sure to ask how long they have been in the business. Equally important, ask how many websites they have worked on and are currently working on as well as the keywords that they are ranking for. A business that has been around for five years is a good indicator that they have people who know what they are doing.
Equally important to the experience is the kind of SEO they do. Search engine optimization can be global or it can be local. There are professionals out there who have opted to specialize in one. Definitely, you will want to work with someone who does local optimization if you are a local business keen on getting more customers.
We said earlier that the ranking algorithm of Google is constantly changing. What changes can we expect in the future? The most significant change we are saying is voice search. As more and more people are using Siri and other voice assistants, the quality of the keywords have become more conversational.
Although Google still has to update its keyword planner, it will only be a matter of time before we see key-phrases that sound like lines of conversation, because that’s what they are. Definitely, you will want for your website to rank for these key-phrases before your competitors do.
Another change we will be seeing is the rise of apps. Already, we are seeing apps being parsed by Google bots and pulled up in the search results. But this change is nothing is compared to the increasing frequency of the ranking algorithm updates as Google’s artificial intelligence is put to work to determine user intent.