If you are comparing two different digital marketing agencies, consider the following scenario. One company has a team in place with ten staff members, and they offer a range of services such as content marketing and web design. The other agency is ran by two people who only offer content marketing.
The second agency receives a phone call from a potential client that asks if they could handle a social media management project. After thinking it over, the agency decides to take the project even though social media management is not the agency’s strength. The first agency is growing in projects and staff, but it has a difficult time balancing it all, while the second agency has increased turnover and has quickly become known as being an industry expert.
So, if you were looking for the top digital marketing agency to handle your online marketing needs, which type of agency would you choose?
Making A Decision
It does not matter whether the agency you are considering is a one-person operation, or if it has a full-time in-house staff, you will have to decide if you want to hire an agency that specializes in one or two services, or if the company is a ‘jack-of-all-trades’. Keep in mind, it is common for new agencies to offer specialized services simply because those are the types of services they know and are the best skilled in.
However, the reality is that digital marketing agencies begin as specialized agencies only working in one field. It is only later that these agencies become known as generalists either because the consultant’s skill set has broaden or additional consultants are working in the agency.
The question these agencies will have to ask themselves is, “Can the agency become the go-to expert for everything related to digital marketing?” This can make it extremely difficult for these types of agencies to set themselves apart from their competitors. On the other hand, specialization can dramatically decrease the amount of lucrative contracts the agency would be able to secure.
In addition, knowing the types of services that should be offered as well as the best way to price them, are just some of the questions the agency must ask before accepting clients.
Does The Agency’s Website Tell A Story?
When looking at potential agencies, you should take a look at their website and social media profiles before you speak with a consultant or representative. Quite often, the agency will spotlight its services and competencies on the website, and will not mention services that it is not proficient in. You should use this information as your guide.
For example, if you are looking for an agency that is proficient in web design and branding, you should look to see if the company mentions these services on the website.
In order to save yourself time, be sure you do your research before you contact any digital marketing agency.
The top digital marketing agency will be the one that offers the services your company needs. Take your time, comparison shop and keep the lines of communication open. digital marketing services companies .