2017 Digital Marketing Tricks For Small Businesses and Startups
Surviving as a startup or a small entrepreneur can be challenging especially now that you could actually be dealing with well-established companies that have a large marketing budget. On most parts, it is imperative that you rely on digital marketing strategies that work.
Content is an important strategy when it comes to digital marketing. There are some simple tweaks in your content marketing that can help increase the results that you are looking for.
A lot of small businesses and startups forget about the reality that people still check their email. In fact, according to a study in 2015, 91% of US adults like to receive promotional emails.
Many people believe that choosing the right SEO company is a matter of luck, since nobody can guarantee you specific positions in the SERPs. However, even though you can’t know what kind of results you’re going to achieve, you shouldn’t consider SEO as a luck-driven activity. Choosing the right SEO company to work with is the most important step in your journey of dominating search engines and their results pages.
Professionalism is one of the most important things to look for when searching for an SEO company.
The ideal contractor should be able to do the job, while also keeping you informed on all the main steps of the process. The easiest way to check their professional skills is by asking them to provide you a work portfolio. Most contractors will be more than happy to brag, so they will surely provide you a list of keywords and websites they’ve managed to rank in google and in other major search engines. As a matter of fact, Google has a whooping market share of over 80%, so it’s the only search engine that matters. You should, therefore, focus on evaluation of the abilities of these SEO experts to improve the Google rankings of their clients’ websites.
SEO is a complex discipline, with multiple areas of knowledge. The right SEO company is the one that can cover all these areas, in order to provide you seamless services consisting from a solid SEO strategy and effective implementation services.
This means that your SEO expert should be up to date with the latest changes in Google’s algorithm and with the best measures to counteract them. In addition, they should be able to conduct proper keyword research, in order to identify the keywords you should target. Don’t overlook this detail, because it can make it or break it for you. If, for instance, you pick very competitive keywords, you may need ten years to rank among the first three or four results in Google. As the three organic results draw almost all search traffic, it’s easy to understand why raking on the second page or even on the past position of the first page in Google isn’t good enough. Also read about SEO Marketing For A Law Firm
The biggest issue that requires you to choose your keywords wisely is that you can’t speed up the process of acquiring inbound links. Google has special algorithms that are able to detect a very large number of incoming links that appear over a very short period of time. When this happens, they usually prefer to penalize first and check after. In most of the cases, they don’t even bother with checking, so you’re going to lose your website to your foolish impatience. The best way to get inbound links is by replicating the natural pattern, rather than by pushing your luck like that.
The best SEO company should also know how to optimize the pages of your website for their most relevant keywords. Rather than targeting thousands of long tail keywords, and developing dedicated web pages for them, they should develop very long articles that provide the user a satisfactory experience. The more your users stay on your website and the more pages they visit, the better you are going to rank. Google has the ability to detect such signals, so there’s no doubt they take them into account when it comes to ranking pages for various search terms.
A good SEO company should be able to communicate very well with all clients.
You should have your dedicated account manager, even if your budget isn’t in the range of six figures per year. You shouldn’t dismiss smaller agencies right off the bat, because some of them may be able to keep pace with the requirements of their clients much better than larger ones. The most important thing is that you have a dedicated person to talk to whenever you have a problem or you need some information about the evolution your projects.
Speaking of evolution, always make sure the SEO company you’re going to choose is capable of tracking everything. They should be able to measure the impact of various activities, in order to assess their effectiveness. This is how they can weed out those activities that don’t bring outstanding results, in favor of those that do. Effectiveness and the continuous improvement of your ROI should be among the top priorities of your SEO contractor.
If you need local SEO services, you may want to pick a local company. They are usually more anchored in the social life of their community, being therefore able to negotiate guest posts and interviews on high authority web publications. One single link from a very high authority local website may be worth 1,000 common links.
These are the main things to look for in an SEO firm. Once you find the right candidates, you should search for client reviews, in order to see how good they are at sticking to deadlines and at communicating effectively with clients, suppliers and business partners. If you can’t find such reviews online, you should contact these companies and ask for a few references of their clients.
By doing all these, you can rest assured you’re going to make the best choice possible, and your websites are going to conquer the SERPs slowly but surely. Remember that you also need to maintain your positions once you acquire them, so you do need a long-term partner to rely on. Visit https://scottkeeverseo.com .
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